2024: A Year of Excellence and Innovation at IDENTITY
As we approach the end of 2024, it’s the perfect time to reflect on the incredible events and achievements that have defined our year. From global gatherings to local celebrations, our team has demonstrated unparalleled dedication, creativity, and expertise in delivering unforgettable experiences.
Human Experience Series: Immersive experiences in human-centred events
We recently hosted the second instalment of our Human Experience Series, where we explored the transformative power of immersive experiences in human-centred events. This engaging event focused on the human-centric approach to creating unforgettable experiences, featuring cutting-edge technologies, innovative strategies, and inspiring case studies. Our expert speakers shared valuable insights and facilitated thought-provoking discussions.
A big thank you to everyone who attended and contributed to making this event so memorable!
Key milestone: Interpol general assembly in Glasgow
One of the highlights of our year was hosting the 92nd Interpol General Assembly in Glasgow. This prestigious event, held from 4 to 7 November 2024 at the Scottish Event Campus, brought together over 2,000 senior law enforcement officials and heads of ministries from 195 countries. Delivering an event of this scale required exceptional planning and coordination. IDENTITY worked closely with INTERPOL and local authorities to ensure every detail met the highest possible delivery standards. From security to logistics and creative to production. The General Assembly featured keynote addresses from key leaders, interactive panels, and workshops designed to address contemporary challenges and law enforcement.
Dubai Business Forum: creating real connections in business
After presenting a landmark creative proposal, Dubai Chambers selected us to deliver the Dubai Global Business Forum, a cutting-edge event that showcased their brand as a powerhouse for business in the emirate. We designed an immersive future theatre concept for TED-style sessions, featuring a wraparound plenary space for keynote speakers, videos, discussions, and digital engagement through a delegate app with networking features. The forum reinforced Dubai Chambers’ reputation as a global hub for business and next-generation entrepreneurship.
Nando’s memorable partner’s dinner
We had the pleasure of organising two significant events for Nando’s: the Partners Dinner and a staff incentive event in Lisbon. These events showcased our ability to create vibrant and engaging experiences that align with our client’s brand values. Our attention to detail and creative approach ensured that both events were memorable and impactful.
A 12-hour carnival experience: a corporate event like no other
For a large corporate firm, we delivered an extraordinary 12-hour carnival experience that was nothing short of spectacular. This event saw us serve over 12,000 portions of global cuisine to guests, highlighting our logistical prowess and ability to manage large-scale events seamlessly. The carnival was a resounding success, with attendees praising the energy, creativity, and execution of the event.
Honouring tradition: Trooping the colour for the King’s official birthday
We were honoured to be involved in the iconic Trooping the Colour ceremony, marking the King’s official birthday. This event, held on Horse Guards Parade in London, is a pinnacle of British pageantry and tradition. Our team’s contribution to this historic event was a proud moment, reflecting our ability to work on events that require precision, respect, and grandeur.
Innovative exhibitions for National Highways: showcasing progress and vision
Our expertise in exhibitions was on full display with the exhibition stands we designed and developed for National Highways. These exhibitions were designed to inform, engage, and educate attendees about the latest developments and initiatives in the sector. Our team’s meticulous planning and execution ensured that the exhibitions were both informative and visually appealing.
Recognition of excellence
This year, our team has been honoured with several prestigious awards, highlighting our excellence in the events industry. At the C&IT Awards, Identity won ‘Celebratory Event of the Year’ for Smiling Stars in Budapest and ‘International Conference of the Year’ for COP28. The Event Production Awards recognised Identity as the ‘Best Event Operator’ for the King’s Coronation. Additionally, we received the St Wilfrid’s Hospice Charity Champion Award for 2024, showcasing our commitment to both exceptional events and community giving. These awards solidify our position as industry leaders.
Achievements: a year of big numbers and greater impact
- Over 20,000 attendees at one of our event experiences, demonstrating our capacity to manage large and complex events
- 2,000 delegates from 49 countries at the Dubai Business Forum, showcasing our global reach and influence
- Less than 5 months project turnaround in a complex stakeholder environment for a hi-profile corporate event, highlighting our efficiency and adaptability
- 12,000 portions of global cuisine served over a 12-hour event, a testament to our logistical capabilities
- The opening of a new office in Ras Al Khaimah, Middle East
Meet the team behind IDENTITY’S success in 2024
Our success in 2024 would not have been possible without the incredible team that works tirelessly behind the scenes. From event managers and coordinators to designers and logistics experts, every member of our team has played a vital role in delivering these exceptional events. We are proud of our diverse and talented team, whose dedication, creativity, and passion for excellence have made 2024 a year to remember.
Building a culture of excellence: our core values at IDENTITY
At IDENTITY we believe in fostering a culture of recognition, teamwork, and innovation. Our events are not just about delivering client objectives but also about creating experiences that reflect our company values. Whether it’s a staff incentive event or a global conference, we strive to make every occasion special and meaningful.
Looking ahead: a glimpse into IDENTITY’S exciting 2025 journey
As we look forward to 2025, we are excited about the new challenges and opportunities that lie ahead. With our talented team, robust capabilities, and commitment to excellence, we are ready to continue setting new standards in the events industry.
Thank you to everyone who has been part of our journey in 2024. Here’s to an even more remarkable year ahead!
