Creative event agency - delivering unique human experiences

Creative event agency – delivering unique human experiences

Identity is a global, full-service creative and experiential events agency with over 20 years’ experience in delivering high-profile events.

Creative events with a difference

We understand the impact a major event can have. Let us help you enhance experiences and create dynamic, ground-breaking events that deliver tangible outcomes.

Blending 20 years of high-profile event expertise with contemporary user and customer experience skills to create uniquely human and remarkable experiences that put people first and unlock valuable audience connections.

“At identity we live and breathe creativity. We innovate and push boundaries. We take our clients on a journey of exploration, curation and discovery… And always believe in delivering an outstanding, memorable experience.”

Dan Colborne, Executive Creative Director.

Explore our creative event services

Welcome to the human experience era. The events industry is evolving, and we’re constantly adapting to keep ahead of the times. Human experience is at the heart of everything we create, and we unite a variety of disciplines to maximise engagement.

Every event is a human experience

We elevate experiences to memorable immersions through our blended experience approach. Our creative and digital response is guided by strategic insights on audiences and aligned to objectives, inspiring all delivery touchpoints. We add seamless digital innovation as a storytelling layer over world-leading physical and environmental delivery. Our technology and digital solutions are crafted to be frictionless and invisible.

Event experience

  • 20+ years’ blue chip delivery
  • Full-service design & build
  • Award winning creative & production
  • Flawless execution

User experience

  • Physical & digital interface design
  • Data-driven planning
  • Content & technology creation
  • Dedicated innovation hub

Customer experience

  • Environmental space planning & design
  • Need state modelling
  • Omni-channel journey mapping
  • Messaging optimisation

Human experience

  • Emotional impact
  • Social interaction
  • Transformational moments
  • Delivering memorable events

Creative event design and concept development

Blending creative ideation with technology innovation for bespoke events.

  • Driven by design
  • Mapping & exploration
  • Visual direction
  • Creative technology
  • Prototyping

Experience strategy

Informed by behavioural economics and brand-planning processes.

  • Audience insights
  • Granular segmentation
  • Data & analytics
  • User need-states
  • Journey mapping

Full service delivery

Project management and end-to-end experience design and build across both physical and digital platforms.

  • Exceptional project management
  • 3D design & visualisation
  • Graphic design & artworking
  • Content production
  • Technical logistics
  • Fabrication

Experience measurability

Track the impact of brand experiences across all channels and time.

  • Critical metrics & KPIs
  • Data capture & analytics
  • Digital dashboards
  • Hardware & software
  • Evaluation
  • Continuous improvement

Creative events we produce and deliver

From product launches and partner dinners to major global events – we have the expertise and capabilities to deliver exceptional events of all types and sizes. 

As a full-service creative agency, we work closely with our clients to deliver unique, bespoke experiences that not only deliver outcome, but also inspire, excite and mesmerise.  

Creative live events

We deliver creative events such as:

  • Summits
  • Leadership meetings and conferences
  • Awards and gala dinners
  • Incentives
  • Trade shows
  • Product launches
  • AGM’s
  • Exhibitions
  • Team building

Hybrid and blended creative event solutions

With expertise spanning end-to-end digital event delivery across creative, strategic and technical projects, we create human experiences for hybrid, virtual and online events

Identity works with our customers to ensure the digital and the physical are no longer two distinct spaces and combine to form a new extended reality.

We can create or re-create spaces for immersive experiences that inspire connection, from live streaming to digital twins – this technology can inspire and nurture human connections, regardless of whether the event is virtual or hybrid.

Creative business and corporate events

From corporate conferences to highly creative activations, we have experience helping major global brands and organisations to connect with their people and the world through internal and external, hybrid, and in-person events.

Creative event agency reviews

I just wanted to let you know that since we went ‘live’ I have received nothing but compliments over the brand look and feel. I have never received comments like this before – people have taken the time to email me, message me, take me to one side and offer congratulations. I know you all put a lot of work into this – and it has been worth it, so I wanted to pass on the feedback. THANK YOU! 

Sarah Howell, Vice President – Energy

“On behalf of the RLM team, please accept our sincere gratitude and congratulations for pulling off such an incredible event this past weekend. We have heard nothing but glowing feedback from our partners and leadership. Throughout this engagement, time and logistics have not always been on our side, but your team made it work beautifully. We are so appreciative of the team’s willingness to create with us, iterate (and iterate again…) and come up with creative solutions in a pinch to ensure that everything ran smoothly throughout the event.”

Holly Wheeler, Principal at the Office of Developmental Affairs

Meet creative event planning and delivery team members

Meet our professionals:

Robert Andersen Headshot
Robert Andersen

Robert, Creative Services Director, has worked in the digital creative services industry for over 20 years and has an outstanding track record of recruiting, developing and leading creative teams in the agency world. Robert has a detailed understanding of how to combine creativity and technology to deliver engaging and impactful experiences and has achieved industry recognition for delivering award-winning, pioneering innovation and results for a portfolio of global brands.

Dan Colborne

Dan, Executive Creative Director, is an industry-recognised award-winning creative and brand strategist with a track record for delivering relevant and memorable audience experiences – both live and digital, that have a measurable impact on business growth. Over 25 years of experience building brands – from both the ground up and accelerating customer relevance for some of the world’s biggest brands. From London’s NYE Fireworks to Google’s X, his expertise spans multiple sectors and disciplines. Dan works with the Identity creative team developing storytelling experiences in spaces where brands and people can enjoy strategic creativity, brand behaviour and shifting customer influence.

Portrait shot of Michael Naman
Michael Naman

Michael, Creative Technology Director, is an accomplished technology leader, with twenty year’s agency experience delivering award-winning, creative applications. He has extensive experience in leading multi-disciplined teams through complex projects to tight deadlines and budgets. With a background in graphic design coupled with in-depth knowledge of Tech and UX, he specialises in delivering innovative front-end development and creative user experiences across the digital and physical worlds.

Creative events management FAQs

Find the answers to some commonly asked questions about our work as a creative event production agency…

What is the role of creativity in an event?

The role of creativity in events is to push boundaries to bring next-level creative innovation to wow with what’s possible and to create lasting emotive memories for the brands we work with. Whatever type of event, the creative ideation is centred around the sensory elements that drive human experiences, be they sight, sound, smell or touch. Creating experiences that amplify a brands potential by activating communities and leaving a legacy with a strong social conscience.

What makes us the best creative events agency for your project?

Creative is the key ingredient in the success of events. But this alone doesn’t always ensure success. The full service capabilities of the agency ensure we can go beyond what’s possible, whenever possible, to take the user experience to unparalleled new heights. By successfully translating the creative vision through precision-grade production capabilities required to deliver the excellence-in-quality details that count and ensure that what we conceive, can be created and delivered.

How do you create an experiential event?

To ensure our customers’ experiential events live long in the memory of those that attend them, we develop well thought out creative ideas with purpose that build around three pillars:

Engagement – we captivate audiences and leave a memorable legacy to increase the brand connection 

Recognition – building and continually increasing brands equity by developing inspirational and campaignable moments 

Brand loyalty – we enhance reputations through personal and memorable moments that strengthen the connection to the brands we work with

What experiential event production services do you offer?

Our approach is then deployed to deliver a variety of experiential events including:

  • Projection mapping
  • Virtual reality
  • Augmented reality
  • Metaverse
  • 360 interactive environments

Create magical moments that connect us – get in touch to hear more abut how we can work together to deliver a creative event with impact. Contact us

Our extensive client list consists of some of the following major brands:

Client logos and award logos