How can we move beyond good intentions and take simple, practical steps to make everyone feel included, represented, and able to belong? Janet Dodd, Chief Strategy Officer at Identity explores inclusivity.
When people come together at an event, they should feel like they truly belong. That sense of belonging is what makes an experience memorable. It’s not just about the content on stage or the design of a space, it’s about making sure everyone, no matter who they are, feels seen, welcomed, and able to take part fully.
Begin with who’s at the table
Inclusivity starts behind the scenes. The team shaping an event or brand experience has a huge influence on the outcome. A more diverse planning group brings different perspectives, questions, and ideas that naturally make the event stronger. The same applies to speakers and panels. People want to hear voices that reflect a wide range of lived experiences, not because it ticks a box, but because it makes the conversation richer and more relevant.
Accessibility as a mindset, not a checklist
Yes, accessibility means ramps, lifts, clear signage, and captioning. But it’s more than that. It’s about asking: “Can everyone join in without barriers?”That might mean offering a quiet room for those who need a break, or ensuring digital platforms work seamlessly with assistive technologies. Sometimes the most powerful thing you can do is ask participants what they need, and then be willing to adapt.
Think inclusivity in the small details
The little things matter. The language in your invitations, the food choices available, the cultural sensitivity of your entertainment, they all send signals about who the event is for. Making sure suppliers and partners are aligned on these priorities helps create consistency. And when something slips through the cracks, being open and responsive builds trust.
Listen, learn, and keep going
No event will ever get everything perfect, but that’s not the point. What matters is the commitment to keep learning. Build in ways to capture feedback, ask direct questions about accessibility and inclusivity, and take the answers seriously. Each event becomes a chance to do better than the last.
Leaders set the tone
Inclusivity resonates most when leaders champion it. Whether that’s allocating budget, making it a clear part of the strategy, or simply being visible advocates, leadership commitment filters through every layer of delivery. Delegates notice when it’s genuine.
At its best, an event is a shared moment of connection. Those moments should be open to everyone. By approaching inclusivity with care, curiosity, and a willingness to adapt, we create not just better events, but stronger communities.
