The Identity story
Identity is a dynamic, energetic company with a core set of values woven throughout our work. We know that world-class events are delivered through collaboration, and we listen to our clients carefully to understand their objectives. Our behind-the-scenes story: ‘Finding Identity: Pioneers of Human Experience’ details our recent growth and ambition for the company. Learn about our journey, approach to repositioning our brand, and the exciting future of Identity in the video below.
Global experience agency
Identity is a global full-service live events agency with over 20 years’ experience in delivering high-profile events.
We understand the impact a major event can have. Identity enhances these experiences, creating dynamic, ground-breaking events that deliver tangible outcomes.
- Trusted creative production and broadcast partner to the UK Government
- The incumbent for many global brands in sport, technology, digital and blue economy sectors, and our work is seen globally
- Successfully delivered some of the largest HMG led events including the G7 Summit, COP26 and the NATO Summit, where we combined production expertise with innovative broadcast technology to deliver the worlds largest hybrid event
- Created the Get Ready for Brexit Campaign, mobilising a team of over 1000 within two weeks of contract award
- Sunday Times Fast Track 100 company, 2021 CN Agency of the Year, C&IT top UK agency and appointed a Queen’s Award for International Trade
Pioneering human experience
Welcome to the Human experience era. Live events are evolving, and Identity is constantly adapting to keep ahead of the times. Human experience is at the heart of everything we create, and we unite a variety of disciplines to maximise engagement.

Event Experience
- 20+ years’ blue chip delivery
- Full-service design & build
- Award winning production
- Flawless service & execution

User Experience
- Physical & digital interface
- Data-driven planning
- Content & technology creation
- Dedicated innovation hub

Customer Experience
- Space planning & design
- Need state modelling
- Omni-channel journey map
- Messaging optimisation

Human Experience
- Data driven experiences
- Powered by human insight
- Post COVID-19 solutions
- Omni-channel measurability
200+ Strong. In London and proudly outside it.
Our high performing global, full-service agency is internationally recognised for our quality execution, creative excellence and financial performance. From our UK offices, Middle Eastern offices and Shanghai, our team can blend the finest strategic and creative thinking with first class production and storage facilities.

Benefit from our experience.
Driven by a culture that underpins our work ethic, we have the agility to adapt to change, the strategical know-how to understand why and the creative nuance to deliver remarkable experiences.
Internationally acclaimed & forward-thinking leadership team
Plus over 150 more talented individuals

Michael Gietzen
Chief Executive Officer

Paul Fitzpatrick
Managing Director

Janet Dodd
Chief Strategy Officer

Mary Carter-Lee
People & Culture Director

Mike Prior
Mergers & Acquisition Director

Shéa Bennett
Head of Strategy

Robert Andersen
Creative Services Director

Simon Dunnell
Executive Project Director

Milo Gabric
Project Delivery Director

Dan Colborne
Executive Creative Director

Kate Clark
Head of Digital

Lindsay Neyjahr
Head of Public Sector

Michael Naman
Creative Technology Director

Janet Oliver
Senior Event Producer

Marie Robson
Senior Production Coordinator

Matt Garcia
Client Strategy Director

Kelly Stewart
Executive Account Director

Amy Wilson
Head of Project Management

Darren Kerr
Project Director

Matt Beale
Sponsorship and Partnership Director
Proudly independent
We pioneer a fresh approach to events through the design of hybrid experiences.
Blending 20 years of high-profile event expertise with contemporary user and customer experience skills to create uniquely human and remarkable experiences that put people first and unlock valuable audience connections.
Experience strategy
Informed by behavioural economics and brand-planning processes.
- Audience insights
- Granular segmentation
- Data & analytics
- User need-states
- Journey mapping
Full service delivery
Project management and end-to-end experience design and build across both physical and digital platforms.
- Exceptional project management
- 3D design & visualisation
- Graphic design & artworking
- Content production
- Technical logistics
- Fabrication
Concept development
Blending creative ideation with technological innovation.
- Driven by design
- Mapping & exploration
- Visual direction
- Creative technology
- Prototyping
Experience measurability
Track experience effectiveness across channels and time.
- Critical metrics and KPIs
- Data capture & analytics
- Digital dashboards
- Hardware & software
- Evaluation
- Continuous improvement