London Pride 2022
Colour in the streets of London
Client
Mayor of London
Services
Creative
Logistics
Crowd management
Project management
Appointed for our audience-centred, data-driven approach, IDENTITY delivered The Mayor’s Pride Reception and Pride Parade Float at this milestone event celebrating 50 years of Pride in London and 30 years since the city hosted the very first EuroPride.
Our creative treatment brought the Pride values to life, using dynamic lighting design and an inspiring, unified look and feel to reflect the celebratory tone.
We also delivered a public engagement strategy to maximise messaging reach and impact, creating a rallying call for equality in the UK and globally.
Key facts
200 guests as part of a globally significant event.
Major milestone occasion in the nation's capital.
Full creative delivery from ideation to live event.
