An event fit for the King.

IDENTITY was honoured to be the lead event agency for the Coronation of Their Majesties King Charles III and Queen Camilla. This historic event, the first Coronation Service in almost 70 years, was watched by hundreds of thousands of live spectators and an estimated 400 million viewers around the world.​

Spanning three days and multiple iconic London landmarks, the Coronation events were designed to reflect the Monarch’s role today and to look to the future, while being rooted in longstanding traditions and pageantry. As well as delivering the Coronation Ceremony and Procession, IDENTITY delivered other official Coronation events including the Big Coronation Lunch and citywide activations such as our innovative use of world-class projection mapping on the Big Ben tower.