Netflix – Army of the Dead

Immersive activation

Attendees at Netflix event with VR headsets




Digital content

Experience design

Project management


In a first for Netflix in Europe, IDENTITY transformed the phenomenally successful franchise Army of the Dead into a truly immersive brand experience.​

We harnessed narrative-led worldbuilding, 360-degree VR and Hollywood-grade props to seamlessly blend the physical and virtual environments.

Opening to rave reviews, the experience drew an audience of 20,000 during the initial launch period, with IDENTITY expertly managing crowd flow to ensure safety and accessibility for all.

Key facts

Described by Forbes as a "next-level immersive experience”.

20,000+ guests in 16 weeks.

12-week turnaround from ideation to delivery.

Fully modular enabling reuse and touring.

People wearing VR headsets at the event
Set of Viva Las Vengeance
Set of army of the dead

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