Netflix – Army of the Dead
Immersive activation
Client
Netflix
Services
Digital content
Experience design
Project management
Innovation
In a first for Netflix in Europe, IDENTITY transformed the phenomenally successful franchise Army of the Dead into a truly immersive brand experience.
We harnessed narrative-led worldbuilding, 360-degree VR and Hollywood-grade props to seamlessly blend the physical and virtual environments.
Opening to rave reviews, the experience drew an audience of 20,000 during the initial launch period, with IDENTITY expertly managing crowd flow to ensure safety and accessibility for all.
Key facts
Described by Forbes as a "next-level immersive experience”.
20,000+ guests in 16 weeks.
12-week turnaround from ideation to delivery.
Fully modular enabling reuse and touring.
