New Year’s Eve 2023

A Place for Everyone

Drone light show for London NYE 2023


Greater London Authority


Creative direction

Event management

Health and safety

Content creation

Broadcast direction


Identity brought a new dimension to the show in our second year of delivering London’s New Year’s Eve event.​

For the first time, a spectacular drone display was delivered over the River Thames connecting with the fireworks on the London Eye. The drones and pyrotechnics combined once again with stunning special effects, lighting design and a bespoke soundtrack, our creative direction of this game-changing celebration showcased the city’s diversity, united under one message to the world: “London a Place for Everyone”. 

We expertly managed ticketing, welfare and people flow, ensuring the safety of the public, all crew and volunteers and setting a world-class standard for this new era of mass participation events.

London eye lit up for NYE 2023

Key facts

100,000+ in-person ticketed attendees.

Over 30-million spectators watching globally.

World-leading special effects.

Fireworks on the London eye 2023
Fireworks behind Big Ben London 2023
Firework display over the Thames 2023

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