Money 20/20
Exhibiting excellence
![Huge Money 20/20 logo at the exhibition entrance](/wp-content/uploads/2024/06/Money-20_20-5.jpg)
Client
Department for Business & Trade (DBT)
Services
Creative
Exhibition stand
Project management
Brand identity
Production
The Department for Business and Trade, part of the UK government, trusted us to deliver their exhibition stand made up of 10 partners and SMEs, on-stand networking reception, and production of a digital brochure, at the Money 20/20 exhibition in Amsterdam, 6-8 June 2023.
Located in the heart of Amsterdam at the RAI with around 8,000 visitors, IDENTITY secured a 72sqm exhibition stand in a high footfall area, drawing in local and international crowds for a variety of engagement events focusing on technology, finance and international collaboration.
IDENTITY delivered an end-to-end service, masterfully navigating specialist areas such as shipping, tax, and customs, ensuring that all elements of the event came together in a sleek and professional way.
![A busy exhibition stand](/wp-content/uploads/2024/06/Money-20_20-1.jpg)
Key facts
23 meetings were held on the stand to generate business and form partnerships.
Circa 300 exhibitors throughout the whole event.
Show 'n' Tell area.
Central bespoke showcase.