Mubadala selected strategy to deliver their sustainability focussed interactive pavilion in the Energy and transition Hub in the Green zone at COP28.

strategy designed built and managed the 450m2 pavilion along with the digitally enabled interactive showcases experiences promoting the Mubadala portfolio of sustainable investment initiatives across multiple platforms.

The Future Forest engaged attendees through a breathtaking, living rainforest that evolved into the stunning digital environment of the Forest of Dreams. Here, attendees were encouraged to make their pledges to the environment through interactive touch points, providing memorable, impactful and educational experiences for a range of visitors from school children to high level VVIPs.

It was a momentous achievement for everyone involved, and a truly pioneering experience for Mubadala and the attendees. Neda Shelton, Senior Vice President at Group Communications (Corporate Communications).