Mubadala Pavillion

Immersive Forest of Dreams

Mubadala UAE Stand







Digital content

Project management



Mubadala selected strategy to deliver their sustainability focussed interactive pavilion in the Energy and transition Hub in the Green zone at COP28.

strategy designed built and managed the 450m2 pavilion along with the digitally enabled interactive showcases experiences promoting the Mubadala portfolio of sustainable investment initiatives across multiple platforms.

The Future Forest engaged attendees through a breathtaking, living rainforest that evolved into the stunning digital environment of the Forest of Dreams. Here, attendees were encouraged to make their pledges to the environment through interactive touch points, providing memorable, impactful and educational experiences for a range of visitors from school children to high level VVIPs.

It was a momentous achievement for everyone involved, and a truly pioneering experience for Mubadala and the attendees. Neda Shelton, Senior Vice President at Group Communications (Corporate Communications).

Mubadala UAE Stand

Key facts

967 Plants used for the stand, 100% re-housed.

560 assets programmed into the digital activations.

Over 200 assets on the interactive table.

A total of 1824 pledges were made.

7072 100% compostable cups of coffee served.

450sqm Sustainable pavilion built in the Green Zone of COP28.

Interactivity at Mubadala
Small speaker group at Mubadala
People at Mubadala
Small speaker group at Mubadala
Children interacting with Mubadala stand activity

Related Projects