The Athena Challenge
Tapping a new generation
![Mock up of design on mobile, desktop and tablet](/wp-content/uploads/2024/06/Hero-mockup-decktop-laptop-mobile-tablet-2.jpg)
Client
Royal Navy
Services
Creative
Strategy
Digital innovation
Experience design
Project management
The Athena Challenge is an online digital platform designed to excite and engage, early-stage potential recruits for the Royal Navy.
Designed by IDENTITY to provide a fun and interactive experience of what life could be like, it shows users they may already have some skills and competencies that are relevant for a career in the Royal Navy.
Grounded in contemporary audience research The Athena Challenge’s Avatar builder was designed to directly appeal to a diverse audience particularly Female and Ethnic Minorities, whilst still attracting the Core audience through a series of gamified tasks.
![Athena challenge animated logo](/wp-content/uploads/2024/06/athena-logo-anim.gif)
Key facts
Increase diversity in applicants.
Dispel myths about careers in the Royal Navy.
Allow users to see themselves in the Royal Navy.