Reaching the perfect, delicate balance between technology and human interaction is integral to creating event experiences that linger. This equilibrium between ever-evolving technology and timeless human connection is an art form. And one that we’re well versed in.

As the digital events industry evolves, we have the opportunity to harness emerging technologies to enhance experiences for attendees at virtual, hybrid and in-person events. Seamlessly blending new ideas with personal connection.

Join us on a journey as we explore the nuanced art of balancing technology and human interaction in events.

Elevating experiences through interactive event technology

Embracing technology in events is no longer a choice, it’s a necessity. From immersive virtual reality (VR) experiences to interactive event apps that facilitate networking, the possibilities are boundless.

A human hand interacting with a touch screen

How can technology improve human interaction?

Connection. Communication. Collaboration. Technology has a rapidly expanding potential to enrich our experiences in ways we’re only beginning to understand.

Take, for example, a conference. Dedicated apps or event platforms allow participants to engage with speakers in real-time, ask questions and receive instant feedback – all from the comfort of their seats. Technology has the power to amplify the impact of events, making them more immersive, engaging and memorable.

Augmented reality (AR) is another technology that can help keynote speakers bring data to life, creating an interactive and visually stunning presentation. Following the talk, participants can gather for a networking session facilitated by a smart matchmaking algorithm, connecting like-minded people based on shared interests and goals.

Interactive technology serves as a bridge, connecting the digital and physical realms. Event apps, for instance, can facilitate networking, enabling attendees to connect before, during and after an event. Live polls and Q&A sessions powered by technology create dynamic, participatory atmospheres, ensuring that every attendee feels actively involved.

Seamlessly integrating innovation and interaction

“What’s truly amazing about our technology is that it’s invisible” – Malcolm, Creative Strategist, Identity

Technology is integral to any event, but rather than getting in the way of the human experience, we use it to ensure every event goes smoothly, seamlessly facilitating key event components such as onboarding, registrations, metrics and post-event analytics. 

Technology can help tick the boxes for event organisers, by collating and analysing event data to enrich reporting and improving the experience for attendees at the next event. This digital legacy is invaluable for planning future events and aligning goals with stakeholders. 

Technical aspects can help to keep event experiences alive in the minds of participants long after everyone’s packed up and gone home. 

For example, AI in events can generate personalised highlights for attendees, helping to cement the experience in their minds long after the event itself.

Enhancing human interaction at blended and hybrid events

“The first thing we think about when integrating technology into events is: How will humans use this?” – Michael, Digital Creative Director, Identity

We build blended experiences for humans first and foremost, delivering real-world assets with a digital layer to enhance engagement for all event attendees. 

We never want to lose sight of the beating heart of any successful event – human connection. Events that prioritise human experiences create an atmosphere where attendees can build meaningful relationships that extend out into the wider world.

Case Studies: The future of events

RAF World came to us to create a virtual recruitment event series to engage younger audiences. We created three media-rich zones, each one designed and built by Identity’s in-house team, to give potential candidates detailed information on different specialisms. 

The user is immersed in a 360 image right in the heart of the action. They can then explore the role each profession plays in the mission, providing much needed context and narrative to what is essentially a job description. Would you rather be a forklift driver in a warehouse or a forklift driver loading disaster relief supplies into an Atlas C.1?

This unique feature fully immerses audiences into the simulated experience.

Example of the technology for RAF World

Delivering interactive virtual events

The virtual events market is estimated to reach $366.5 billion by 2027. 

As we navigate the evolving landscape of events, one thing is clear – the future is a blend of technology and human touch. The events agencies of tomorrow must be adept at harnessing the power of innovation while preserving the authenticity of human connection. By striking the right balance, events become not just gatherings but immersive experiences that leave a lasting impact.

What is an interactive event?

An interactive event encourages attendees to interact and collaborate with each other and the event materials or infrastructure. Interactive elements, such as interactive gaming, can be used at all stages of event planning, as an event marketing tool or as lead generation at trade shows.

How do I make my event interactive?

As global event planners and deliverers, we have experience delivering large events on the world stage that blend digital and human elements to create powerful and engaging experiences.

Our in-house digital team and certified partner relations with the world’s most innovative developers enable us to create an event, activation or campaign that is entirely bespoke to your needs. From live streams to immersive, extended realities, our expertise in UX, content strategy and virtual technologies guarantees an event with impact.

Whether your audience is in-person, online or both, we can help you put people at the heart of your event with innovative digital event solutions.