Ever wondered what goes on behind the scenes of crafting unforgettable experiences? 

Malcolm Che Headshot

We’re opening our doors and minds to help you get a better understanding of the inner workings of Identity and get to know the special people responsible for crafting the remarkable experiences we deliver. 

Our team spotlight series is your VIP pass to the inner sanctum of Identity. Join us as we share insider insights into the events industry and get a glimpse into the lives of the people who make your vision come alive. 

First up, catch up with Creative Strategist, Malcolm Ché, on his journey to events and where he sees the industry going…

Where are you from?

I was born and raised in Johannesburg and recently moved over to Lisbon.

What’s your favourite thing about working in this industry?

The reason I originally got into television was because I was interested in creating personal messages through broadcast media and finding that inflection point between talking down to people and actually inviting them in.

The first time I tried virtual reality, it was a revelation. VR isn’t shouting at people, it’s inviting people into the narrative. 

That, for me, is what events do very well. It’s not top-down, condescending and telling you what to do – it’s an invitation to participate.

Is there an industry topic or trend you are particularly excited by?

There’s a lot of technology that’s gone through a hype cycle in the last couple of years – blockchain, NFTs, the Metaverse, and the fourth industrial revolution, for example. That hype-mongering has gone through its cycle and gone into a trough – I call it the trough of usability. 

It’s going to be interesting to see where spatial computing (which in my opinion is a new moniker for the metaverse) is going to go over the next year.

I think spatial computing is going to be a big trend in the next year. The release of Apple’s VisionPro is an iPod moment. It’s an opportunity to build experiences that are a digital overlay over the real world which excites me because that’s what we do very well at Identity – it’s a layer of storytelling over the real world.

About our creative events team

Each event tells a story, and our team is the storyteller. Through captivating narratives, and behind-the-scenes anecdotes, we’re here to make you feel like a part of our vibrant team. It’s not just about events; it’s about creating connections, weaving tales, and turning ordinary moments into extraordinary memories.

As the series unfolds, prepare to meet the brilliant minds, the dream weavers, and the architects of extraordinary moments. Our spotlight series provides a front-row seat to witness the magic-makers who breathe life into your visions. 
Identity is made up of over 150 talented events experts. From our UK and Middle East offices, our team blends the finest strategic and creative thinking with first class production. Meet the team or explore our creative events services to see how we could work together to create an exceptional event that connects and inspires.