Siemens Goodwood FoS
A cleaner and greener future
Client
Siemens
Services
Creative
Strategy
Digital
Production
Project management
VIP stakeholder management
Sustainability
IDENTITY partnered with Siemens to deliver multiple activations at the world-renowned Goodwood Festival of Speed. Held over three days, the event draws an audience of 200,000 people.
We used this high-profile opportunity to showcase a totally new technology for Goodwood: the Siemens Hydrogen Fuel Cell, an off-grid power source that offers a cleaner, greener future for festivals and events.
Our activations attracted high-levels of audience engagement and positive media coverage including from Sky News.
Key facts
200,000+ audience.
Extensive media coverage.
80% Sustainable design and delivery.
Technological innovation through digital twin showcase
