The inaugural ICE North America was held at the Boston Convention Centre in Massachusetts, US and kicked off in style with an appearance from boxing legend Sugar Ray Leonard.

Featuring iGaming heavyweights such as Sportradar, BetConstruct, SBTech and Scientific Games, ICE North America resembled much of ICE London, albeit on a smaller scale (for now).

While there may have been fewer exhibitors at the show in comparison to its European counterparts, the first ICE North America signals the beginnings of an exciting journey for the industry due to a dramatic shift in regional legislation.

Although there were only a limited number of stands on display, a couple did stand out:

The Sportradar stand at ICE North America was a candidate for booth of the show and was proudly designed and delivered by the Identity team.

An open-plan layout with multiple seating areas were key considerations of the stand to encourage and facilitate meetings. Multiple LCD displays broadcast various product and service-related messages while the use of stimulating colours, contemporary design, traditional lighting and illuminated Sportradar signage ensured the brand was presented positively and emphatically to all event attendees.

Overall the stand struck the ideal balance between style and functionality with a finesse that reflected the organisations leading position in the industry.

Sportradar at ICE North America

Sportradar at ICE North America

Sportradar at ICE North America

While very proud to hear the feedback from our work at the show, we always celebrate the other installations and one other stood out:

The 1XBET stand drew the eye with its blue hue, suspended LED screens and illuminated cube-based surfaces.
With seating and tables based around the central totem feature, the 1XBET was both eye catching and inviting to event delegates.

1XBET at ICE North America

If you like what you’ve read, are attending ICE in the future or would like to discuss a future live event, get in touch.