The year’s biggest gaming event in London has now been and gone but not without a bang.

For those unfamiliar with ICE London, the event brings together hundreds of companies within the gaming sector (think casino not video) from all over the globe. The result? A stunning assortment of exhibition stands and experiential marketing efforts varying wildly in scale, design and budget.

As you’d expect, ICE London 2019 is a very real showcase of how to impress and engage attendees while standing out from the other competing stands, particularly with a unique and engaging display of technology.

This year Identity were directly involved in the production of stands for three of the biggest names within gaming; Sportradar, NSoft and Digitain. Each stand featured a unique design and were among the most impressive on show but most importantly, they each provided a fantastic platform to engage with delegates and potential business partners – the most important aspect of exhibiting.

AI recognition, live football matches, competitive streaming, a light show and a pantomime tiger were just a few of the unique features on display; each with a view to engage the huge number of delegates walking the halls of the ExCeL.

While the written word can’t deliver the same impact as attending the event, ICE London is proof that it’s a very exciting time for events and exhibitions as the possibilities for attendee engagement are growing all the time.

Next year’s ICE London has already been confirmed and runs from 4-6th February 2020. If you’re wondering about the possibilities and how to maximise your presence, why not drop us a line?

See you next year!