4 in 5 people are keen to return to live events within the next 12 months, reveals new research conducted by Identity.

The study, which was undertaken in the last week of July, also found that one-third of respondents would be willing to travel internationally to attend a live event.

The results speak for themselves in terms of the collective optimism across our industry and what can be achieved after such a prolonged period of uncertainty and disruption. The Identity team is equally bullish about the return of in-person live events and the special place they will always hold amongst our virtual and hybrid solutions. The future is an exciting one, built on the ingenuity and adaptability of an industry championed by talented minds.

The study also noted that:

  • 96% of respondents considered pre-event communication regarding health and safety measures as ‘very necessary’
  • Four-fifths of respondents expect live events to have a cap on the number of attendees
  • Prohibiting handshakes was considered as ‘necessary’ or very necessary’ by over 60% of respondents

“This points to the ultimate importance being placed on advance communication, keeping attendees well informed and ensuring they are aware of the expectations and restrictions in place before committing to attend the event,” said Charlie Hepburn, Client Strategy Director at Identity. “Interestingly, the idea of hosting events indoors, as opposed to outdoors, does not seem to provoke any reluctance to attend.”

Additional insights and further context is available now at Exhibition News Magazine.