Simon Dunnell has joined Identity as Head of Major Events, having worked with the team on a freelance basis. Simon will be heading up the delivery of major projects, experiential events and key opening ceremonies as Identity continues as the UK’s fastest-growing events agency.

With over 25 years of experience in the event industry and having worked with Identity on significant projects, including the Global Conference for Media Freedom and the 70th NATO Leaders Summit, it seemed like the perfect time for Simon to join the ever-growing roster of event professionals that make up the strengthening foundation of Identity. He started his career as a lighting and CAD designer and in 2003 moved into a technical director role. With such a wealth of experience under his belt, Simon has worked on large-scale projects across a wide range of event sectors for brands such as Shell, Microsoft, Apple, Tour de France, BBC, LOCOG, HMG, NATO, McLaren and Goldman Sachs, to name a few!

Michael Gietzen, Identity Managing Director welcomed Simon to the team and said: “It is a real coup for Identity to have Simon join us permanently in-house. We’ve experienced first-hand the magic and meticulous project management skills he brings to major events, so we’re delighted that Simon is now wholly dedicated to our clients’ events and the Identity team.”

Simon has worked extensively across all continents and relishes the challenge of designing and delivering complicated projects in difficult locations. At Identity, he will be responsible for overseeing the smooth delivery of future major projects.

Simon said: ‘’I have worked with Identity, in a freelance capacity, in the past and on all occasions have been overwhelmingly impressed by the professionalism, creativity and tenacity of the team. I’m thrilled to join Identity – an agency that I admire and respect greatly.”

A huge welcome to the Identity team Simon!