Meta

Delivering a bespoke build for Meta at the World Economic Forum, 8 years running.

KEY STATS
75
Total meetings facilitated
228
Technology demos delivered (Orion, RLA & AI)
59
Metamates attended WEF '25
1,800
Hot chocolate giveaways

The challenge

Meta sought to create a sophisticated presence at the World Economic Forum 2025 that would facilitate high-level conversations among C-suite leaders while showcasing their latest innovations.

Approach

We designed an immersive, future-focused environment. The space featured flexible breakout areas and modern lounges that encouraged borderless discussions and deep networking opportunities. Our approach maximised human connection through considered design while creating external-facing activations, including an art installation showcasing Meta Orion and an innovative hot chocolate stand where guests ordered via WhatsApp Messenger – turning a simple refreshment into a product demonstration.
“Cheers to an incredibly successful week! Thank you for all your incredible work to bring the vision to life.”
Stina Skewes-Cox Traino

Head of Global Policy Engagement, Meta

Result

Despite the challenging 4-month lead time and mountain conditions, we attracted over 1,800 visitors. The space successfully facilitated strategic conversations while providing multiple technology touchpoints, from Orion demos to RLA & AI demonstrations.
Abstract concept of positive event legacy

Experience
Changes
Everything

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