Department for Culture, Media and Sport
Building a legacy with the Coronation of King Charles III.
KEY STATS
400m
Estimated viewers around the world security personnel
7,000
Military personnel, largest military operation in 70 years
2,000
Guests & VIPs seated inside Westminster Abbey
98%
Of all signage was reused or recycled
The challenge
Identity was honored to serve as the lead agency for the Coronation of King Charles III and Queen Camilla, orchestrating a momentous event that captivated the world. The UK’s first coronation in nearly 70 years required meticulous planning and flawless execution, ensuring a grand, dignified, and visually stunning celebration befitting a new era of monarchy.
Approach
A 100-person team collaborated with multiple stakeholders to bring this historic occasion to life. We partnered with top creative minds to deliver city dressing, featuring world-class projection mapping on Big Ben, and supported the grand military procession of 7,000 personnel and 150 horses, witnessed by thousands along the ceremonial routes.
Result
The Coronation captivated a global audience of 400 million, with 100,000+ attendees lining the streets and 2,000 VIPs inside Westminster Abbey. This landmark event in British history created an unparalleled sense of national unity and pride, standing as a once-in-a-lifetime experience for the nation.
Experience
Changes
Everything
What do you want to change?
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We want to hear what matters most to you.