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Region: Middle East

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Identity opens new Dubai office at Expo City, cementing commitment to Middle East growth

Posted on 26 January 2026 (26 January 2026) by Martin Fullard
Dubai,21 January 2026,Opening of Identity Events new office in Expo City Dubai. Photo by Suneesh Sudhakaran/Expo City Dubai.

Identity, the award-winning experience agency behind some of the world’s most memorable events and brand experiences, today announces the opening of its new Dubai office

Posted in Press

Helping brands deliver more sustainable events in the UAE

Posted on 12 January 2026 by Martin Fullard
AI generated image of a tree to visualise sustainability

Sustainability in events is no longer a nice-to-have in the Middle East. With ambitious national targets, evolving regulations and increasingly conscious audiences, brands operating in

Posted in Insights

Identity unveils new strategic direction for the Golden Age of Experience

Posted on 5 November 2025 (4 November 2025) by chillibyte

Identity today announces its strategic transformation, uniting the strengths of Identity and Smyle to create a single, global experience agency.   Six months in the making, this transformation

Posted in Press

How WhatsApp became the smartest tool in the shed: rethinking event engagement with Digital Concierge

Posted on 27 August 2025 (5 November 2025) by Martin Fullard
A pair of human eyes with hands raised to temples

Forget clunky apps and printed guides. Identity’s new Digital Concierge uses WhatsApp to create seamless, intelligent engagement with zero friction. Malcolm Che, Head of Strategy

Posted in Insights

Building global event supply chains: the foundation for international success

Posted on 13 August 2025 (5 November 2025) by Martin Fullard

The secret to delivering world-class international events isn’t just about scale – it’s about the relationships you build years before the first delegate arrives. Drawing

Posted in Insights

Beyond the summer lull: why now is the time to plan for Q4 and 2026

Posted on 16 July 2025 (5 November 2025) by Martin Fullard
Abstract render of a person and confetti

As brands wrap up H1, many fall into the trap of summer slowdown, only to panic-plan Q4 and the new year. Chris Fischer, Client Strategy

Posted in Insights

Navigating the global political landscape in events

Posted on 18 June 2025 (5 November 2025) by Martin Fullard
Abstract image of business people walking

In a world where political and economic uncertainty is the norm, event strategies must be agile, values-led, and informed by the broader landscape. Janet Dodd,

Posted in Insights

Stand and deliver: the art of exhibition storytelling

Posted on 4 June 2025 (5 November 2025) by Martin Fullard
Silhouette of someone in an immersive space

Exhibitions and trade shows aren’t just brand battles for attention, they’re theatres of persuasion. For Dan Colborne, Executive Creative Director at Identity, a stand isn’t

Posted in Insights

Beyond the buzz: Why future-focused events leave the strongest legacy

Posted on 7 May 2025 (5 November 2025) by Martin Fullard
Abstract concept of positive event legacy

Too often, events are designed to dazzle in the moment and disappear by Monday. But the smartest agencies are shifting their mindset, building experiences with

Posted in Insights

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