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Author: Martin Fullard

Posts by Martin Fullard

A Golden Age of Science meets a Golden Age of Experience: Identity Health launches

Posted on 16 September 2026 (16 September 2026)

Identity Health launches today as a dedicated healthcare experience practice, built on IdentityCoda’s specialist expertise in meetings and events and now expanding into congress and

Posted in Press

EPG joined operations for Expo 2030 Riyadh 

Posted on 9 September 2026 (9 September 2026)

EPG, an Identity Company, joined a 30-strong international consortium led by LAVA to deliver the Expo 2030 Riyadh Concept Masterplan, supporting the operations behind one of the most

Posted in Press

Malcolm Ché at the UK-Western Balkans Technology Trade Mission

Posted on 29 June 2026 (25 August 2026)

The most innovative technology in the world can be cold. The most ambitious vision can feel distant. What makes either of them matter is people.

Posted in Press

Your World Expo pavilion has six months to tell your story. What does it say?

Posted on 1 May 2026 (1 May 2026)

Janet Dodd, Chief Strategy Officer at Identity, argues that the pavilions which endure in the memory are built on strategic foundations laid before a single

Posted in Insights

Why operational excellence is the real competitive advantage at a World Expo

Posted on 1 May 2026

Paul Fitzpatrick, Chief Operating Officer at Identity, draws on the agency’s track record at COP28, Expo 2020 and beyond to make the case that operational

Posted in Insights

Why the best brands are doubling down on human experience

Posted on 17 March 2026 (17 March 2026)

George Perry, Global Business Development Director at Identity, on why the rise of AI is making human experience more valuable, not less, and what that

Posted in Insights

Identity acquires healthcare specialist Coda to deliver more for pharmaceutical innovation

Posted on 12 March 2026 (12 March 2026)

Identity has acquired Coda, a specialist healthcare communications agency. The partnership creates IdentityCoda, strengthening Identity’s ability to support pharmaceutical and healthcare organisations with compliant, high-impact

Posted in Press

Request your copy: Making World Economic Forum work for your brand

Posted on 24 February 2026

At the World Economic Forum in Davos, showing up has never been easier — yet succeeding has never been harder. The annual gathering at Davos

Posted in Press

How to work with your production suppliers to achieve exceptional quality 

Posted on 18 February 2026 (22 June 2026)

Megan Athanas, Client Director at Identity, addresses a challenge that comes up constantly: how to elevate your event production to achieve the standard you want

Posted in Insights

The friction problem: why live experience is the antidote to the AI content crisis 

Posted on 16 February 2026

As AI makes content effortless, engagement is getting harder to earn. Matt Margetson, Innovation Director, part of the Tomorrow innovation team at Identity, argues that

Posted in Insights

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