Malcolm Ché at the UK-Western Balkans Technology Trade Mission
The most innovative technology in the world can be cold. The most ambitious vision can feel distant. What makes either of them matter is people.
Author: Martin Fullard
Posts by Martin Fullard
Your World Expo pavilion has six months to tell your story. What does it say?
Janet Dodd, Chief Strategy Officer at Identity, argues that the pavilions which endure in the memory are built on strategic foundations laid before a single
Why operational excellence is the real competitive advantage at a World Expo
Paul Fitzpatrick, Chief Operating Officer at Identity, draws on the agency’s track record at COP28, Expo 2020 and beyond to make the case that operational
Why the best brands are doubling down on human experience
George Perry, Global Business Development Director at Identity, on why the rise of AI is making human experience more valuable, not less, and what that
Identity acquires healthcare specialist Coda to deliver more for pharmaceutical innovation
Identity has acquired Coda, a specialist healthcare communications agency. The partnership creates IdentityCoda, strengthening Identity’s ability to support pharmaceutical and healthcare organisations with compliant, high-impact
Request your copy: Making World Economic Forum work for your brand
At the World Economic Forum in Davos, showing up has never been easier — yet succeeding has never been harder. The annual gathering at Davos
How to work with your production suppliers to achieve exceptional quality
Megan Athanas, Client Director at Identity, addresses a challenge that comes up constantly: how to elevate your event production to achieve the standard you want
The friction problem: why live experience is the antidote to the AI content crisis
As AI makes content effortless, engagement is getting harder to earn. Matt Margetson, Innovation Director, part of the Tomorrow innovation team at Identity, argues that
Sustainable experiences start with better questions
Lindsay Neyjahr, Client Experience Director at Identity, explores why sustainability must be embedded as standard in events and brand experiences, and why meaningful measurement is essential to turning
Innovation that earns its place
George Perry, Global Business Development Director, explores why innovation is no longer a ‘nice to have’ in brand experience. As budgets tighten and expectations rise,