From premises based in Abu Dhabi, Identity will be working across the GCC to further their existing client and supply chain while looking to secure new contracts, business relationships and opportunities.

Identity, which already boasts a large portfolio of work, has secured a partnership with Brightstone Middle East for the venture, and the two organisations will now be working together to deliver Identity’s award-winning events service across the UAE.

Michael Gietzen, Managing Director of Identity Group: “We are delighted with the new relationship, our partnership with Brightstone Middle East gives us unparalleled access to the region and we are looking forward to benefitting from their expertise and know-how.”

Mansoor Sultan Nasser Al Suwaidi, Managing Director and Co-Founder of Brightstone Middle East, said of the agreement, “We are excited to partner with a market leader in the events industry and hope that with Identity having a presence in the Middle East, it will raise standards and expectations of events here. Their award-winning designs and creativity are unrivalled here.”


Brightstone Middle East provides unparalleled access for companies looking to enter into the UAE and Middle Eastern market, leveraging generations of trust and relationships. As a group, we seek to partner with the finest, well-established companies from across the globe.

We build enduring and successful partnerships, aligning international expertise with our unrivaled knowledge of the domestic market. Brightstone Middle East has a strong track record of combining local expertise with a global understanding and a history of accountability, efficiency, and trust. We are proud to partner with those offering products and services which are both relevant to the region, and add value to an evolving market.