Arm
Delivering an exclusive gathering for Arm's C-suite leaders.
KEY STATS
10/10
10/10 NPS score
2,500+
Appointments
693
App downloads
The challenge
Arm challenged us to deliver their most ambitious Annual Partner Meeting yet – a seamless 3-day experience across multiple Cambridge venues that would showcase technological leadership while forging deeper partnerships and inspiring C-suite connections.
Approach
Our approach ensured complete brand alignment through meticulously crafted creative look and feel that resonated throughout every touchpoint. We reimagined the experience by bringing back the popular large Atrium as a central hub, while innovating the hospitality offering with a seamless QR code ordering system for the restaurant experience. Beyond the physical event design, we developed and managed a custom app that streamlined the coordination of thousands of partner meetings, demonstrating our ability to blend cutting-edge technology with exceptional event execution. Sustainability remained at the core of our approach, with careful consideration given to utilising existing items and materials wherever possible, reducing environmental impact while maintaining the premium experience Arm APM’s partners expect.
“I am beyond proud of what the team did this year. You guys truly pushed the boundaries and scope of how we normally show up at this event. We are very blessed APM is still a must attend show like no other in the tech world, and it feels very much the opportunity for 2026 is even bigger.”
Head of Global Events, Arm
Result
The event’s success has secured expansion plans for 2026, demonstrating Arm’s confidence in the partnership and format.
Experience
Changes
Everything
What do you want to change?
We want to hear what matters most to you.
We want to hear what matters most to you.