Arm

The challenge

Arm challenged us to deliver their most ambitious Annual Partner Meeting yet – a seamless three-day experience across multiple Cambridge venues that would showcase technological leadership while forging deeper partnerships and inspiring C-suite connections.

• Event Management & Production
• Brand Experience

Approach

Our approach ensured complete brand alignment through meticulously crafted creative look and feel that resonated throughout every touchpoint. We reimagined the experience by bringing back the popular large Atrium as a central hub, while innovating the hospitality offering with a seamless QR code ordering system for the restaurant experience. Beyond the physical event design, we developed and managed a custom app that streamlined the coordination of thousands of partner meetings, demonstrating our ability to blend cutting-edge technology with exceptional event execution. Sustainability remained at the core of our approach, with careful consideration given to utilising existing items and materials wherever possible, reducing environmental impact while maintaining the premium experience Arm APM’s partners expect.