Arm Everywhere

Delivering a historic tech launch at scale

On 24 March 2026, Arm launched its first own-branded AGI CPU: a direct move into silicon production and a change in how the market sees the company.

Key Stats

300

Of the world's most influential tech press, analysts and partners in the room for a moment that mattered

17,000+

Professionals watched live from across the globe, making it Arm's largest ever digital audience

The challenge

The event needed to position Arm as the infrastructure that makes AI possible everywhere, rather than one more technology company talking about AI.

It had to move press, analysts and investors simultaneously, generate global media coverage, and land a 90-minute keynote built on emotional storytelling, not specs.

Rows of audience seating facing a large Arm Everywhere presentation screen in a blue-lit conference space

“I cannot thank you all enough for being an extension of Team Arm once again, to come together at extreme pace, and deliver what is a historic moment for the company and tech industry.”

Arm

The approach

The creative idea was simple and built to last: Arm Everywhere. A name arrived at through thoughtful messaging work across multiple audience groups, capturing the product truth in two words and designed to scale as an annual franchise.

With the name and narrative established, creative development expanded Arm’s existing brand toolkit into a distinctive standalone look and feel, premium and human, built to stand alongside the biggest names in tech.

The keynote was the centrepiece

Pre-announcement, the space was deliberately withheld; ambient light and sound only, the demo village covered. On reveal, a full transformation: lighting states, product films and live demos activating simultaneously across the room.

Multi-audience management ran in parallel

Press and investors were managed in distinct audience environments, each with tailored messaging and access controls.

Fort Mason provided the setting

Every element of the production infrastructure was built from scratch:

Full rigging
Air conditioning
Power
Audio
Broadcast systems

The global livestream ran as two broadcasts

One went out live to the main audience and a repeat ran for APAC, with Identity managing broadcast specifications, subtitles and translations throughout.

“The headlines we are getting are fantastic. From the bottom of my heart, thanks to each one of you. To quote an email this morning: you guys killed it.”

Arm

The result

The client described the experience as a historic moment for the company and the tech industry. The headlines landed. The global broadcast held.

Arm Everywhere is expected to become an annual franchise, with this as its founding edition.

For Identity, it marks a defining moment for our US operation: proof of what we can deliver at scale, in a complex market, for a globally significant client.

Two years into a three-year partnership at the time of the launch, Arm trusted Identity with the moment that mattered most. Identity delivered.