Arm Everywhere

Delivering a historic tech launch at scale

300

Of the word's most influential tech press, analysts and partners in the room for a moment that mattered

17,000+

Professionals watched live from across the globe, making it Arm's largest ever digital audience

Arm AGI CPU product reveal moment at the Arm Everywhere launch event, San Francisco

The challenge

Arm wanted to launch its first own-branded AGI CPU, a direct move into silicon production and a fundamental shift in the company’s identity and market position.

The event needed to position Arm not as a technology company talking about AI, but as the infrastructure that makes AI possible everywhere.

It had to move press, analysts and investors simultaneously, generate global media coverage, and land a 90-minute keynote built on emotional storytelling, not specs.

“I cannot thank you all enough for being an extension of Team Arm once again, to come together at extreme pace, and deliver what is a historic moment for the company and tech industry. ”

Approach

The creative idea was simple and built to last: Arm Everywhere. A name arrived at through thoughtful messaging work across multiple audience groups, capturing the product truth in two words and designed to scale as an annual franchise.

With the name and narrative established, creative development expanded Arm’s existing brand toolkit into a distinctive standalone look and feel, premium and human, built to stand alongside the biggest names in tech.

The keynote was the centrepiece. Pre-announcement, the space was deliberately withheld; ambient light and sound only, the demo village covered. On reveal, a full transformation: lighting states, product films and live demos activating simultaneously across the room.

Fort Mason provided the setting, but every element of the production infrastructure was brought in from scratch. Full rigging, air conditioning, power, audio and broadcast systems.

Multi-audience management ran in parallel, with press and investors in distinct environments, each with tailored messaging and access controls.

The global livestream ran as two broadcasts, live for the main audience and repeated for APAC, with Identity managing broadcast specifications, subtitles and translations throughout.

Identity Global event production team managing lighting and AV at Arm Everywhere launch

Global livestream broadcast setup at the Arm Everywhere technology launch event

Result

The client described the experience as a historic moment for the company and the tech industry. The headlines landed. The global broadcast held.

Arm Everywhere is expected to become an annual franchise, with this as its founding edition.

For Identity, it marks a defining moment for our US operation: proof of what we can deliver at scale, in a complex market, for a globally significant client. Two years into a three-year partnership, Arm trusted us with the moment that mattered most. We delivered.

“The headlines we are getting are fantastic. From the bottom of my heart, thanks to each one of you. To quote an email this morning: you guys killed it.”