World Expo
The world’s great expos are among the most complex, high-stakes events ever staged. They draw millions of visitors, hundreds of participating nations, and the full scrutiny of governments, media and international bodies. Getting them right demands more than logistics. It demands a partner who has been there before.
Identity has. We have delivered COP28 in the UAE, one of the largest and most diplomatically complex gatherings in modern history. We supported Expo 2020. We hold an advisory role for Expo 2030. Across every scale of international delivery, we have operated inside the precise pressures, protocols and performance expectations that define a World Expo – and we have delivered.
Whether you are building a national pavilion, managing an expo precinct, or carrying the weight of a host nation’s ambition, we are ready to work alongside you from day one. For Expo 2027 Belgrade and Expo 2030 Riyadh, our combination of direct expo knowledge, proven delivery at the highest levels of international diplomacy, and a partnership model that puts your expertise at the centre makes us a different kind of agency. Expo 2030 Riyadh runs under the theme Foresight for Tomorrow, with 197 participating countries. Under its One Nation, One Pavilion model, every one of them will need its own World Expo pavilion strategy.
Delivering moments that define nations
By uniting creative production with institutional expo knowledge and operational depth, we help hosts, organisers and participating nations build experiences that leave a lasting mark.
Proven at the highest level of international delivery
COP28. Expo 2020. Expo 2030 advisory. These are not case studies seen from a distance; they are environments we have worked inside. We understand the BIE framework, the multi-government stakeholder landscape, the sovereign sensitivities and the operational rhythms that come with a World Expo. That institutional knowledge shortens your learning curve and reduces delivery risk from the moment we start.
End-to-end capability, one point of accountability
From strategic assurance and operational planning through to ceremonies, pavilion design, visitor experience, media operations and broadcast-ready production, Identity and our group company EPG cover every stage of the expo lifecycle under a single roof. One partner, full accountability, no gaps.
Partnership, not a standard solution
We do not arrive with a packaged answer. We arrive as partners. Our model is built on integrating your expertise and your context with our international best practice. Your goals become our shared mission, and we deliver as if your reputation depends on it; because ours does too.
Built for complexity, pressure and no margin for error
World Expos are high-profile, politically sensitive, multi-stakeholder environments where delivery failure is not an option. We are proven in exactly these conditions. VIP, media and broadcast-ready, we ensure every moment works for visitors, nations, partners and hosts alike
Legacy built in from the start, not added at the end
Expo 2027 Belgrade’s lasting benefit to Serbia matters as much as the event itself. We embed legacy thinking from the outset, ensuring that the infrastructure, the community impact, and the international story you build endure well beyond closing ceremony.
Global reach, genuine local respect
We operate across the UK, Europe, GCC, USA and Australia. We have deep experience of navigating local culture, community expectations and national context within international frameworks. We do not impose a global template, we build something that reflects where you are and who you are.
World Expo work
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