Meta

Delivering a bespoke build for Meta at the World Economic Forum, eight years running

Total meetings facilitated

228

Technology demos delivered (Orion, RLA & AI)

Metamates attended WEF '25

1.8k

Hot chocolate giveaways

The challenge

Meta sought to create a sophisticated presence at the World Economic Forum 2025 that would facilitate high-level conversations among C-suite leaders while showcasing their latest innovations.

Approach

We designed an immersive, future-focused environment. The space featured flexible breakout areas and modern lounges that encouraged borderless discussions and deep networking opportunities. Our approach maximised human connection through considered design while creating external-facing activations, including an art installation showcasing Meta Orion and an innovative hot chocolate stand where guests ordered via WhatsApp Messenger – turning a simple refreshment into a product demonstration.

“Cheers to an incredibly successful week! Thank you for all your incredible work to bring the vision to life.”

Result

Despite the challenging 4-month lead time and mountain conditions, we attracted over 1,800 visitors. The space successfully facilitated strategic conversations while providing multiple technology touchpoints, from Orion demos to RLA & AI demonstrations.