Netflix
Bringing 'Army of the Dead' to life.
KEY STATS
20,000+
Guests attended the experience
16
Fully modular experience enabled a touring activation over 16 weeks
12
Week turnaround from ideation to delivery
#1
First of its kind for Netflix Europe
The challenge
Netflix Europe enlisted Identity to transform the blockbuster hit Army of the Dead into a fully immersive, narrative-driven brand activation. We were tasked with creating an interactive brand activation experience that would transport fans into the world of the film like never before.
Approach
Leveraging our expertise in brand experience design, we fused 360-degree VR, Hollywood-grade props, and physical environments to craft a modular, tour-ready activation that seamlessly blended digital and real-world elements.
Result
In just 12 weeks, we launched what Forbes hailed as “a next-level immersive experience.” The activation attracted 20,000 guests in the first 16 weeks, setting a new benchmark for interactive brand experiences.
Experience
Changes
Everything
What do you want to change?
We want to hear what matters most to you.
We want to hear what matters most to you.