Vodafone

Elevating Vodafone's presence at Wimbledon for the 5th consecutive year

People experienced the accuracy challenge and social corner throughout the 2 weeks

10/10

NPS score

The challenge

As Wimbledon’s Official Connectivity Partner, Vodafone wanted to evolve their presence while building on 2024’s success and refreshing key areas for brand evolution and updated key messaging. The challenge was creating two distinct experiences – accessible public engagement and premium VIP hospitality – that would demonstrate technology’s positive impact while accommodating approximately 1,000 guests across the tournament.

Approach

In collaboration with Fuse, we developed a dual-audience strategy recognising different engagement needs. For consumers, we created fun, accessible experiences including a custom-built tennis accuracy game, bespoke charging benches, and an interactive social corner showcasing how connectivity enhances special moments. The exclusive hospitality suite focused on creating an ideal environment for business relationship development, with meticulous attention to every detail and experiences beginning before guests reached the welcome gates.

“The team consistently delivers exciting creative concepts aligned with the client’s vision for the space, while handling last-minute requests calmly and efficiently, with the final delivery always a high standard! ”

Fuse