English Football League (EFL)

Approach

For two full seasons, we have worked with the English Football League to plan and manage the large-scale technical production and creative delivery of the high-profile Carabao Cup Final at Wembley, one of the biggest and most prestigious trophy events in the world football calendar and the richest games in world football, The EFL Play Offs.

As The Carabao Cup Final broke UK attendance and TV audience records in 2023 we have to ensure that the eye-catching, entertaining opening ceremony serves both teams and the headline sponsor equally. To deliver on this scale we devise logistically efficient mass choreography plans using over 200 military personnel along with our expert team, to execute iconic pitch displays combined with live performers and fan flags. A stadium DJ provides a soundtrack throughout the event and as a rare major domestic final played at night, celebratory sounds are joined with a synchronised LED and light show to theatrically enhance the winner’s trophy moment – all to exact broadcast timing. Serving 86,000 partisan fans successfully, with the intense demands of global broadcast is a huge challenge we’ve delivered seamlessly, with the added benefit of sponsor Carabao recently extending their naming rights for three further years.

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