Request your copy: Making World Economic Forum work for your brand
At the World Economic Forum in Davos, showing up has never been easier — yet succeeding has never been harder. The annual gathering at Davos
Author: Martin Fullard
Posts by Martin Fullard
How to work with your production suppliers to achieve exceptional quality
Megan Athanas, Client Director at Identity, addresses a challenge that comes up constantly: how to elevate your event production to achieve the standard you want
The friction problem: why live experience is the antidote to the AI content crisis
As AI makes content effortless, engagement is getting harder to earn. Matt Margetson, Innovation Director, part of the Tomorrow innovation team at Identity, argues that
Sustainable experiences start with better questions
Lindsay Neyjahr, Client Experience Director at Identity, explores why sustainability must be embedded as standard in events and brand experiences, and why meaningful measurement is essential to turning
Innovation that earns its place
George Perry, Global Business Development Director, explores why innovation is no longer a ‘nice to have’ in brand experience. As budgets tighten and expectations rise,
Identity opens new Dubai office at Expo City, cementing commitment to Middle East growth
Identity, the award-winning experience agency behind some of the world’s most memorable events and brand experiences, today announces the opening of its new Dubai office
What American audiences actually want from brand experiences
US audiences are choosing experiences that feel authentic over those that feel designed to impress. The data reveals what they’re actually responding to in 2026, says James Howitt, VP Client
Helping brands deliver more sustainable events in the UAE
Sustainability in events is no longer a nice-to-have in the Middle East. With ambitious national targets, evolving regulations and increasingly conscious audiences, brands operating in
Authenticity as infrastructure: why creators are the new attention economy
Martin Fullard, Marketing & Communications Director, explores how social media creators have moved from fringe personalities to essential parts of the attention economy, acting as
Identity delivers the Mayor of London’s message of unity
London welcomed 2026 with a world-class New Year’s Eve firework display that celebrated the capital’s spirit of unity, bringing millions of people together across the