Identity, the award-winning experience agency behind some of the world’s most memorable events and brand experiences, today announces the opening of its new Dubai office
US audiences are choosing experiences that feel authentic over those that feel designed to impress. The data reveals what they’re actually responding to in 2026, says James Howitt, VP Client
Sustainability in events is no longer a nice-to-have in the Middle East. With ambitious national targets, evolving regulations and increasingly conscious audiences, brands operating in
Martin Fullard, Marketing & Communications Director, explores how social media creators have moved from fringe personalities to essential parts of the attention economy, acting as
London welcomed 2026 with a world-class New Year’s Eve firework display that celebrated the capital’s spirit of unity, bringing millions of people together across the
In a crowded conference landscape, especially for mid-sized events, differentiation starts with understanding how people really behave today and being brave enough to design for
Brands are louder than ever, but the ones we remember are those that build meaning through story, creativity and subtle, consistent cues, says Dan Colborne,
Emma Gardner, Executive Design Director at Identity, on why the most effective creative work leverages human behaviour to cut through competition and drive meaningful, measurable impact. The
Oliver Colegrave, Senior Creative Strategist, argues that event tech only works when it works for your audience, cutting through the noise at Event Tech Live
No matter how complex the brief or how ambitious the idea, every successful event begins and ends with one thing: the experience. Lindsay Neyjahr, Client