At the World Economic Forum in Davos, showing up has never been easier — yet succeeding has never been harder.
The annual gathering at Davos draws the world’s most influential leaders, decision-makers and brands. But presence alone is no longer enough. As the forum has grown in scale and ambition, so too has the competition for attention, relationships and impact.
Identity has been supporting brands at Davos for a decade, delivering activations for clients including TikTok, Meta and Anthropic. That depth of experience has given us a clear view of what separates brands that leave Davos with momentum from those that simply attended.
The difference, consistently, comes down to strategic intent and experiential execution. Brands that succeed don’t just show up — they create environments, conversations and moments that make relationships inevitable.
In our guide, Making the World Economic Forum Work for Your Brand, we explore how to approach Davos with a clear strategic framework, and why partnering with an experienced experiential agency is essential to maximising your return.
Whether you’re planning your first activation or looking to sharpen an existing Davos strategy, the guide offers practical, experience-led perspective on how to make the world’s most important forum work for your brand.
Experience Changes Influence… Experience Changes Everything®
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If you’re a brand leader, CMO or head of events, get in touch to receive Making the World Economic Forum Work for Your Brand. Contact George Perry, Global Business Development Director, on george.perry@identityglobal.com
