Adobe
Helping Adobe stand out at 'crowded' Cannes Lions.
KEY STATS
200+
Executive meetings
400+
VIP visitors to the Adobe Boutique
1,000+
Visitors to the Adobe Terrace (invite only)
The challenge
Help Adobe stand out from the crowd at Cannes Lions. The biggest and most creative brand’s show up at Cannes Lions year after year. In our 3rd year working with Adobe at Lions we needed to continue to push the envelope to stand out in fiercly competitive environment where some brands can get lost at sea…
Approach
We immerse ourselves in Adobe’s world to align creative ideas with both the brand’s goals and the cultural context of Lions. We start by understanding what success looks like for a Adobe – what impact they need to deliver as a result of the experience. By applying this to an understanding of what the audience is seeking by attending the Lions, we’re able to create a connection that delivers culturally relevant and impactful experiences for both for guests and Adobe. This ensure Adobe at Cannes Lions feels authentic and relevant to the audience.
Result
We created a brand presence like never before that the engaged execs and creators alike. From the Terrace, to the brand new Adobe Boutique, the exec meeting rooms to our Young Lions experience and not forgetting our partnership activation between Adobe and Coke – Adobe really was the talk of the Croisette.
Experience
Changes
Everything
What do you want to change?
We want to hear what matters most to you.
We want to hear what matters most to you.