WWF

Delivering WWF’s 2023 State of the Planet Address

WWF’s fourth State of the Planet Address, held in London in October 2023, focused on the world’s forests.

Key stats

300

Guests

High-profile speakers

Gallery spaces turned into forest environments

The challenge

The challenge was to make abstract climate data land emotionally with 300 guests and turn that feeling into support for WWF’s forest work. Identity was the charity event agency in London that WWF brought in to stage it.

The approach

Identity used the Frameless venue in London, turning four of its gallery rooms into forest environments. Speakers included former Colombian president Juan Manuel Santos and Indigenous activist Txai Suruí, with WWF-UK chief executive Tanya Steele hosting.

Identity’s creative teams developed:

Bespoke video content
Imagery and soundscapes
Guest names built into the content walls to encourage donations

Indigenous activist Txai Suruí speaking on stage beneath WWF's State of the Planet Address 2023 branding

“We had a big dream to deliver an ambitious moment for forests, and Identity made it happen. The teams on both the tech and delivery sides delivered such a flawless moment for our mission. Identity were all such team players and we were so grateful to have their expertise alongside us.”

WWF

The result

Immersive WWF projection installation featuring jaguars, rainforest wildlife, tropical birds and conservation imagery

By making climate change something guests could see and hear around them, Identity turned WWF’s address into a call to action, and WWF’s team called it a flawless moment for its mission.

WWF’s annual report credits the address with supporting its successful call for new UK legislation to protect forests.