Reaching the Last Mile
Moments of reflection
Client
Reaching the Last Mile
Services
Delivery
Sustainability
Digital creation
Creative content
Reaching the Last Mile (RLM) is a philanthropic initiative, who in partnership with the Bill & Melinda Gates Foundation, partnered with Identity to deliver the RLM forum during COP28’s ‘Health Day’. The RLM forum spanned the highly secure and restricted Blue zone, and the regulated Green zone, presenting significant challenges when balancing security measures with the seamless flow of the event.
Identity’s background in delivering events for heads of state, influential representatives, and a-list celebrities, informed our approach to managing this logistically complex forum. We integrated 1.5 hours of content into the event programme, including poetry readings, an entirely unique music score, and several animations, to offer attendees a much-needed pause for thought. These moments of reflection provided space for the information to resonate with the audience, amplifying the overall impact of the event.
Key facts
$770 million raised for the initiative.
High-level Moment & Awards: 900 VVIP gathered to reflect on the successful delivery.
A VVIP reception was held.