Innovation and technology
Breakthrough experiences start with human understanding. Identity’s Innovation Practice, Tomorrow, unlocks what’s next by decoding the patterns shaping tomorrow. Our innovators and technologists work alongside strategists, storytellers, coders and creatives—unlikely combinations that create experiences which genuinely shift how people think, feel and act.
Emerging technology integration
Expert integration of cutting-edge technologies, from XR to hyper-personalisation and human-centred AI that enhance the audience experience.
Physical and digital integration
Blending physical spaces with digital touchpoints to create seamless, immersive storytelling.
Sensory technologies & interactive environments
Designing multi-sensory experiences that create lasting emotional connections.
Measurement and data intelligence
Track and analyse attendee engagement with Smart Analytics to spot trends and drive improvement.
Content innovation and digital storytelling
Transform content into interactive, personalised experiences that tell your story in powerful new ways.
Sustainable innovation
Implementing eco-conscious solutions and circular principles for lasting impact.
Experience
Changes
Tomorrow
Step inside and explore what’s next.