Greater London Authority
Lighting up London’s 2024 New Year’s Eve with unforgettable fireworks.
KEY STATS
3,500
Safety and security personnel
75
Firework, sound and lighting specialists
30
Tonnes of equipment
15km
Of cables and wires
The challenge
On behalf of the Mayor of London and the Greater London Authority, Identity delivered a show-stopping New Year’s Eve fireworks experience to welcome 2025, blending cutting-edge technology, creative storytelling, and breathtaking spectacle. This most recent celebration marked the third consecutive year that we delivered this iconic event.
Identity was selected to design and execute London’s iconic 2024 New Year’s Eve fireworks display, creating a seamless, high-impact experience for both live and global audiences.
Approach
We crafted a 14-minute visual masterpiece, integrating Hologauze technology, 430 lighting fixtures, and 12,000+ fireworks to tell the story of 2024. Collaborating with world-class creatives, we honored milestones such as Great Britain’s Paralympic triumphs and the 80th anniversary of the D-Day landings.
Result
With 10,000 spectators on-site and over 300 million viewers worldwide, the event exceeded expectations, securing London’s place as a global leader in immersive brand experience design and delivering an unforgettable start to the new year.
Experience
Changes
Everything
What do you want to change?
We want to hear what matters most to you.
We want to hear what matters most to you.