Salesforce
Service: Content, Digital & Broadcast
If these walls could talk, would they tell your brand’s story?
Every building tells a story. In brand experience, architecture isn’t just the setting, it shapes the narrative. By listening to a venue’s history, quirks, and imperfections, brands can
Whose brief is it anyway; the brand or the audience?
Balancing brand objectives with shifting audience expectations is one of the biggest challenges in experiential events. George Perry, Global Business Development Director at Identity, explores
How WhatsApp became the smartest tool in the shed: rethinking event engagement with Digital Concierge
Forget clunky apps and printed guides. Identity’s new Digital Concierge uses WhatsApp to create seamless, intelligent engagement with zero friction. Malcolm Che, Head of Strategy
Stand and deliver: the art of exhibition storytelling
Exhibitions and trade shows aren’t just brand battles for attention, they’re theatres of persuasion. For Dan Colborne, Executive Creative Director at Identity, a stand isn’t
Beyond the closing day: how to ensure an event’s impact lasts
Events may have a closing date, but their impact shouldn’t. From global agreements to everyday brand moments, this feature explores how to design experiences that
The future of design isn’t human… it’s planetary
At SXSW, Malcolm Ché, Head of Strategy and Innovation at Identity, delivered one of the most thought-provoking talks on the future of design. For decades,
Old tech on the horizon: VR’s second coming in experiential events
Once seen as a futuristic novelty, VR in experiential marketing was often more clunky than compelling. Now, thanks to advancements in hardware, accessibility, and strategic
Accelerating action: supporting more women into leadership
Progress on gender equality has been made, but more action is needed to ensure women step into senior leadership roles with confidence and support, says
The soul of experience: why storytelling matters in brand activations
Great storytelling isn’t about spectacle, it’s about connection. In experiential activations, a narrative must do more than entertain; it must embody brand values, engage audiences,