From first flight to the moon: the speed of innovation
Technological progress moves at breakneck speed, but not every idea lands at the right time. Michael Gietzen explores what the evolution of flight can teach us about
Author: Keara Camacho
Posts by Keara Camacho
What Eurovision actually teaches us about brand experience
Michael Gietzen, Group CEO of Identity, on why the brands dismissing Eurovision as too niche are missing one of the most powerful brand experience opportunities
Experience Changes Me: Natasha Kadoura
Some experiences don’t just stay with you – they change you. This is a series of personal stories from our colleagues about the moments that shifted how
The space pen problem: why simplicity wins in experiential marketing
Bigger budgets don’t always mean better experiences. Michael Gietzen explores why the best experiential activations focus on simplicity, impact, and execution, rather than unnecessary complexity. Yesterday’s Artemis II launch got
The experience economy: why brands must get it right, or not bother at all
Brands that create experiences aren’t just seen, they’re remembered. But while the right activation can be a game-changer, the wrong one can be a disaster. Michael Gietzen explores why experiential events resonate