Exhibitions and trade shows aren’t just brand battles for attention, they’re theatres of persuasion. For Dan Colborne, Executive Creative Director at Identity, a stand isn’t
Stand and deliver: the art of exhibition storytelling
Service: Environmental Design & Guest Experience
Reinventing perceptions: the case for plant-forward creativity
In the second part of a three-part series, Marie Simpson, Head of QHSE and Sustainability at Identity write about plant-based food’s long battle with its
Why plant-based menus matter in event planning
Plant-based menus aren’t just a dietary preference, they’re one of the most powerful tools we have to reduce emissions in event planning. As part one
The future of design isn’t human… it’s planetary
At SXSW, Malcolm Ché, Head of Strategy and Innovation at Identity, delivered one of the most thought-provoking talks on the future of design. For decades,
The power of presence: why multi-sensory experiences deepen brand engagement
We don’t just experience the world through sight. The strongest memories and emotions are tied to all five senses: sound, touch, taste, scent, and movement.
Executing a strategy when the goalposts keep moving
How do you execute a strategy when the landscape refuses to stay still? In event management, agility is key, but only if the objective remains
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