Once seen as a futuristic novelty, VR in experiential marketing was often more clunky than compelling. Now, thanks to advancements in hardware, accessibility, and strategic
Old tech on the horizon: VR’s second coming in experiential events
Theme: Future Forward
Accelerating action: supporting more women into leadership
Progress on gender equality has been made, but more action is needed to ensure women step into senior leadership roles with confidence and support, says
Executing a strategy when the goalposts keep moving
How do you execute a strategy when the landscape refuses to stay still? In event management, agility is key, but only if the objective remains
The approach to new client pitches: partnership over presentation
Agencies that challenge briefs and engage as strategic partners, rather than just suppliers, create stronger client relationships and long-term success, says Janet Dodd, Chief Strategy
Meeting objectives and challenging assumptions to drive impact
Interrogating a client brief isn’t about ticking boxes, it’s about ensuring we’re solving the right problem in the most impactful way. By questioning assumptions and
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Thomson Reuters Holdings Inc.
RLM Fund in partnership with the Bill & Melinda Gates Foundation
