Meta: World Economic Forum 2025

Meta House on the Davos Promenade at WEF 2025

Meta needed a fully bespoke space in Davos that could serve two distinct audiences simultaneously: C-suite leaders requiring private, high-value meeting environments, and a broader audience of attendees engaging with Meta’s latest technology through hands-on demos and interactive experiences. Identity designed and ran Meta House, the Davos brand activation for WEF 2025.

Key stats

High-value private meetings facilitated across WEF week

228

Orion, Reality Labs Anywhere and AI demos delivered across the week

Meta staff (Metamates) supported on the ground in Davos

1.8k

Hot chocolate giveaways, driving footfall throughout the week

The challenge

The space had to feel like a sanctuary from the intensity of WEF week, while remaining outward-facing and brand-expressive.

Delivering this within a four-month lead time, in sub-zero temperatures on the side of a mountain, added a further layer of complexity.

“Cheers to an incredibly successful week! Thank you for all your incredible work to bring the vision to life.”

The approach

Identity designed the space to work for both audiences, balancing executive comfort with open access to Meta’s technology.

Lounges and breakout areas gave room for private conversation, and the layout worked for global CEOs and first-time visitors alike.

Real-world connection

Outside, Identity created an art installation showcasing Meta Orion that became a shareable moment for passers-by. Alongside it, a hot chocolate activation let guests order through WhatsApp, putting Meta’s own technology to everyday use.

The result

Across WEF week, Meta House hosted 75 private meetings and 228 Orion, Reality Labs Anywhere and AI demos. One site on the Promenade served both of Meta’s audiences.

The hot chocolate activation alone drew over 1,800 visitors, with client feedback describing the overall delivery as “flawless execution.”

Meta brought Identity back for WEF 2026.