Megan Athanas, Client Director at Identity, addresses a challenge that comes up constantly: how to elevate your event production to achieve the standard you want
How to work with your production suppliers to achieve exceptional quality
Region: USA
What American audiences actually want from brand experiences
US audiences are choosing experiences that feel authentic over those that feel designed to impress. The data reveals what they’re actually responding to in 2026, says James Howitt, VP Client
Red Bull
Identity expands US presence after delivering major experiences for Red Bull, Meta, TikTok and Salesforce
Identity, the global experiential agency behind some of the world’s most ambitious brand experiences, today announced a significant expansion of its US operations, marked by the
Oversaturation: how to make your event stand out
In a crowded conference landscape, especially for mid-sized events, differentiation starts with understanding how people really behave today and being brave enough to design for
Identity unveils new strategic direction for the Golden Age of Experience
Identity today announces its strategic transformation, uniting the strengths of Identity and Smyle to create a single, global experience agency. Six months in the making, this transformation
How WhatsApp became the smartest tool in the shed: rethinking event engagement with Digital Concierge
Forget clunky apps and printed guides. Identity’s new Digital Concierge uses WhatsApp to create seamless, intelligent engagement with zero friction. Malcolm Che, Head of Strategy
Building global event supply chains: the foundation for international success
The secret to delivering world-class international events isn’t just about scale – it’s about the relationships you build years before the first delegate arrives. Drawing
Beyond the summer lull: why now is the time to plan for Q4 and 2026
As brands wrap up H1, many fall into the trap of summer slowdown, only to panic-plan Q4 and the new year. Chris Fischer, Client Strategy
Navigating the global political landscape in events
In a world where political and economic uncertainty is the norm, event strategies must be agile, values-led, and informed by the broader landscape. Janet Dodd,