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Author: Louisa

Posts by Louisa

5 things Cannes Lions reminds us every year

Posted on 24 June 2026 (24 June 2026)

Our powerhouse projects, logistics and creative team have collectively delivered more Cannes Lions than they can count – and still, the Croisette teaches them something

Posted in Press

AI has won the left brain, but creativity needs human weirdness

Posted on 18 June 2026 (18 June 2026)

Kate O’Connor, Strategic Creative Director, explains although technology is getting smarter – it cannot replace the creative quirks only humans possess.  AI is going to change everything.  Wow,

Posted in Insights

Experience Changes Me: Charlie Herlihy 

Posted on 9 June 2026 (17 June 2026)

Some experiences don’t just stay with you. They change you. This is a series of personal stories from our colleagues about the moments that shifted how they

Posted in Insights

Experience Changes Me: Malcolm Ché 

Posted on 3 June 2026 (17 June 2026)

Some experiences don’t just stay with you. They change you. This is a series of personal stories from our colleagues about the moments that shifted how they

Posted in Insights

Experience Changes Me: Kate O’Connor 

Posted on 27 May 2026 (27 May 2026)

Some experiences don’t just stay with you. They change you. This is a series of personal stories from our colleagues about the moments that shifted how they

Posted in Insights

Why experiential marketers need to think like content creators 

Posted on 22 May 2026 (22 May 2026)

Phoebe Bramley, Strategist at Identity, makes the case that great brand experiences don’t end at the venue door and that understanding how creators think is the key to building

Posted in Insights

Experience Changes Me: Oliver Colegrave

Posted on 20 May 2026 (20 May 2026)

Some experiences don’t just stay with you. They change you. This is a series of personal stories from our colleagues about the moments that shifted how they

Posted in Insights

Experience Changes Me: Charlotte Aries 

Posted on 12 May 2026 (20 May 2026)

Some experiences don’t just stay with you – they change you. This is a series of personal stories from our colleagues about the moments that shifted how they think,

Posted in Insights

Experience Changes Me: Chris Fischer

Posted on 21 April 2026

Some experiences don’t just stay with you — they change you. This is a series of personal stories from our colleagues about the moments that shifted how

Posted in Insights

Identity Group rebrands Beyond Business Travel as Identity Travel to expand integrated global travel and events offering

Posted on 15 April 2026 (15 April 2026)

Identity, the global experience group, today announces the rebrand of Beyond Business Travel as Identity Travel, marking a significant step in the group’s strategy to

Posted in Press

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