Megan Athanas, Client Director at Identity, addresses a challenge that comes up constantly: how to elevate your event production to achieve the standard you want
How to work with your production suppliers to achieve exceptional quality
Service: Live Event Operations
Women’s Rugby World Cup 2025
Red Bull
Identity delivers the Mayor of London’s message of unity
London welcomed 2026 with a world-class New Year’s Eve firework display that celebrated the capital’s spirit of unity, bringing millions of people together across the
Oversaturation: how to make your event stand out
In a crowded conference landscape, especially for mid-sized events, differentiation starts with understanding how people really behave today and being brave enough to design for
Align your brief to what really matters
Too many briefs confuse event objectives with business objectives. Lindsay Neyjahr, Client Services Director at Identity says that if you want your investment in experiential
Building global event supply chains: the foundation for international success
The secret to delivering world-class international events isn’t just about scale – it’s about the relationships you build years before the first delegate arrives. Drawing
The creative constraint paradox: Why regulatory boundaries spark better innovation
Compliance doesn’t have to be creativity’s enemy. The best agencies know that regulatory constraints can actually fuel more innovative thinking, not stifle it. Janet Dodd,
Why plant-based menus matter in event planning
Plant-based menus aren’t just a dietary preference, they’re one of the most powerful tools we have to reduce emissions in event planning. As part one
Executing a strategy when the goalposts keep moving
How do you execute a strategy when the landscape refuses to stay still? In event management, agility is key, but only if the objective remains