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Service: Venue & Supplier Coordination
How to work with your production suppliers to achieve exceptional quality
Megan Athanas, Client Director at Identity, addresses a challenge that comes up constantly: how to elevate your event production to achieve the standard you want
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Women’s Rugby World Cup 2025
Identity delivers the Mayor of London’s message of unity
London welcomed 2026 with a world-class New Year’s Eve firework display that celebrated the capital’s spirit of unity, bringing millions of people together across the
Align your brief to what really matters
Too many briefs confuse event objectives with business objectives. Lindsay Neyjahr, Client Services Director at Identity says that if you want your investment in experiential
Building global event supply chains: the foundation for international success
The secret to delivering world-class international events isn’t just about scale – it’s about the relationships you build years before the first delegate arrives. Drawing
The creative constraint paradox: Why regulatory boundaries spark better innovation
Compliance doesn’t have to be creativity’s enemy. The best agencies know that regulatory constraints can actually fuel more innovative thinking, not stifle it. Janet Dodd,
Beyond the summer lull: why now is the time to plan for Q4 and 2026
As brands wrap up H1, many fall into the trap of summer slowdown, only to panic-plan Q4 and the new year. Chris Fischer, Client Strategy
Reinventing perceptions: the case for plant-forward creativity
In the second part of a three-part series, Marie Simpson, Head of QHSE and Sustainability at Identity write about plant-based food’s long battle with its