Arada
Theme: Creativity & Storytelling
Request your copy: Making World Economic Forum work for your brand
At the World Economic Forum in Davos, showing up has never been easier — yet succeeding has never been harder. The annual gathering at Davos
How to work with your production suppliers to achieve exceptional quality
Megan Athanas, Client Director at Identity, addresses a challenge that comes up constantly: how to elevate your event production to achieve the standard you want
Red Bull
Authenticity as infrastructure: why creators are the new attention economy
Martin Fullard, Marketing & Communications Director, explores how social media creators have moved from fringe personalities to essential parts of the attention economy, acting as
Identity delivers the Mayor of London’s message of unity
London welcomed 2026 with a world-class New Year’s Eve firework display that celebrated the capital’s spirit of unity, bringing millions of people together across the
Formula 1: the ultimate experiential brand evolution
Formula 1 has transformed from an exclusive motorsport into a global entertainment phenomenon. Michael Gietzen explores how live experiential marketing, multi-channel engagement, and storytelling turned
Brand building with purpose: why meaning matters more than noise
Brands are louder than ever, but the ones we remember are those that build meaning through story, creativity and subtle, consistent cues, says Dan Colborne,
Strategic creativity: Where behavioural insight meets bold execution
Emma Gardner, Executive Design Director at Identity, on why the most effective creative work leverages human behaviour to cut through competition and drive meaningful, measurable impact. The
Making tech work for your audience
Oliver Colegrave, Senior Creative Strategist, argues that event tech only works when it works for your audience, cutting through the noise at Event Tech Live