How do you execute a strategy when the landscape refuses to stay still? In event management, agility is key, but only if the objective remains
Executing a strategy when the goalposts keep moving
Theme: Creativity & Storytelling
The approach to new client pitches: partnership over presentation
Agencies that challenge briefs and engage as strategic partners, rather than just suppliers, create stronger client relationships and long-term success, says Janet Dodd, Chief Strategy
Meeting objectives and challenging assumptions to drive impact
Interrogating a client brief isn’t about ticking boxes, it’s about ensuring we’re solving the right problem in the most impactful way. By questioning assumptions and
Nando’s
WWF
RLM Fund in partnership with the Bill & Melinda Gates Foundation
Greater London Authority
Netflix
United Nations
Samsung
