Once seen as a futuristic novelty, VR in experiential marketing was often more clunky than compelling. Now, thanks to advancements in hardware, accessibility, and strategic
Old tech on the horizon: VR’s second coming in experiential events
Theme: Digital & Hybrid Excellence
The approach to new client pitches: partnership over presentation
Agencies that challenge briefs and engage as strategic partners, rather than just suppliers, create stronger client relationships and long-term success, says Janet Dodd, Chief Strategy
Nando’s
WWF
Foreign, Commonwealth & Development Office
Greater London Authority
Netflix
Samsung
